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I liked this siggraph presentation about how some people at NVidia see the games industry adopting a more VFX-like pipeline, for a lot of the same benefits you

• pzone 8y ago
  The biggest benefit of the RTX cards isn't that they'll make existing video games faster or that the new effects are strikingly more beautiful than current technology. The biggest benefit is how easy it is to add these new effects, achieving a look as beautiful as the previous state-of-the-art trickery with a simple toggle.