My GCSE English teacher insisted that when you write anything you should ask yourself who the audience is. If your audience is scientists or engineers, then giv

My GCSE English teacher insisted that when you write anything you should ask yourself who the audience is. If your audience is scientists or engineers, then give them facts. This reminds me of the Perforce landing page from decades ago - in the pre Git era. Unlike all the other commercial version control vendors of the time, their page said basically, "Perforce is fast, reliable version control. It costs $79 per seat". That made me made me think, "ah, this is product designed for engineers", so I bought it. Today, Perforce's landing page says, "Your DevOps Journey Starts Here" in big letters. How times have changed. I don't buy Perforce any more.