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Stripe landing page says " The new standard in online payments" ... out of genuine curiosity how is it fitting "Focus copy on them." ?
by nautical 8y ago
Stripe landing page says " The new standard in online payments" ... out of genuine curiosity how is it fitting "Focus copy on them." ?
- djm_ 8y agoIt's an Atlas Guide written by Joanna Wiebe who is not a Stripe employee. Even if she was, companies are companies - not individuals.
- paxys 8y ago"Them" in this case isn't the end consumer (you or me) but a business looking for an online payments solution. Plus, Stripe is big enough that the landing page will focus more on overall company branding than that of a single product.
- douglaswlance 8y agoBecause they've moved on to target the mass market, which is made up of people who just want to use the industry standard and don't care about specific features. Their target customer is seeking the standard.