Sure, I just don't think they should advertise this as such because it's nothing more then a VM. It's not some new windows feature, you could do this same thing

Sure, I just don't think they should advertise this as such because it's nothing more then a VM. It's not some new windows feature, you could do this same thing since Windows 8.1 using hyper-V or since windows XP using something like Virtualbox. A proper sandbox would be if you could run a program in the same operating system with an isolated execution environment, similar to how sandboxie does it.