You'd be surprised. A lot of this early-stage stuff is a game-changer for people who haven't started a business before. This gives them the base to leap off. An

You'd be surprised. A lot of this early-stage stuff is a game-changer for people who haven't started a business before. This gives them the base to leap off. And agreed - strategy is everything. But particularly if you've never done internet marketing before, going through the process of identifying what channels you're going to stick with, no matter what, until you find something that works is what most people struggle with. I find a lot of people think "Oh, it's Instagram" and then that doesn't work, so they switch to Facebook and then that doesn't work, so they switch again. Foundations first.