You can buy a large number of completely deanonymized profiles that tie together photos, names, sexual orientation, etc. (those were what stuck out to me) for a

You can buy a large number of completely deanonymized profiles that tie together photos, names, sexual orientation, etc. (those were what stuck out to me) for a couple hundred bucks. Usually you have to go through the back door to get this stuff. Even advertising companies go further than this to anonymize you. This is a pretty blatant privacy violation. If the headline was just "Match.com sites are sharing your profile info between them" this would smell bad but wouldn't be a big deal.