I'm not really sure where you see this "deification" — but as for me, I simply have a lot of respect for him. Mostly because every year or so he comes back with

I'm not really sure where you see this "deification" — but as for me, I simply have a lot of respect for him. Mostly because every year or so he comes back with another solution to one of my problems. I don't agree with all his choices (I find some of his naming compromises particularly bad), but I still respect (not "deify") him. Listen to some of his talks and you will see why people respect Rich.