Or maybe they just didn't know the jargon for these things. This industry is filled with individuals having no formal training and it is filled with plenty of n

Or maybe they just didn't know the jargon for these things. This industry is filled with individuals having no formal training and it is filled with plenty of non-standard jargon. It isn't unreasonable to ask that said jargon not appear in the one-liner when the intent is to sell, so to say, the framework.