Values? I understand not using Facebook because it’s annoying and filled with ads... but what values is one upholding when they quit Facebook because they show

Values? I understand not using Facebook because it’s annoying and filled with ads... but what values is one upholding when they quit Facebook because they show ads? That advertising is evil? I don’t watch TV because it sucks and is filled with ads, in other words it’s not worth it. But I don’t pretend that is some kind of moral victory.