2 ms·
Disintermediation did happen. I can reach my fans directly. Many independent shops have their own website. But disintermediation doesn’t mean guaranteed custome
by simplecomplex 8y ago
Disintermediation did happen. I can reach my fans directly. Many independent shops have their own website. But disintermediation doesn’t mean guaranteed customers, just that the independent shop owner doesn’t have to pay $1000 in rent every month to sell.
Disintermediation is the cellist being able to sell on iTunes for $0 to anyone in the world, compared to having to ink a record deal and get lucky just to be in record stores.
- coldtea 8y ago>Disintermediation did happen. I can reach my fans directly. Many independent shops have their own website. But disintermediation doesn’t mean guaranteed customers, just that the independent shop owner doesn’t have to pay $1000 in rent every month to sell. What we wanted to see was people buying 90% of the time from smaller shops, directly from producer websites, direct artists sites, and so on. Instead, the intermediation is just what happens the 10% of the time, which is probably even worse than what happened pre-internet (when e.g. music fans in England would get most of their music from indies, not from Spotify and co).