That doesn't make it obscure. MtGox wasn't a secret. It was relatively well known and covered in the news, and I don't mean tech news. 2011, maybe 2012, was

That doesn't make it obscure. MtGox wasn't a secret. It was relatively well known and covered in the news, and I don't mean tech news. 2011, maybe 2012, was when bitcoin entered the public lexicon and it's only become more and more ubiquitous since.