Looking into doing some more detailed analytics and I was wondering what methodology people use. I find Google Analytics a bit too limiting and would rather j

Looking into doing some more detailed analytics and I was wondering what methodology people use. I find Google Analytics a bit too limiting and would rather just have the raw data. Was considering just writing to a table, that I clear and analyse overnight (in the appl. controller for the ror's among us), but my business partner is worried that would not scale. Feels like something everyone must come across although I can't find a library for it or a good article on what options the best. Maybe I am overthinking the issue.