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I would respectfully say just the opposite. In a 45 second video, they showed the product, I saw someone using it who already knew how to use it and I had no mo

I would respectfully say just the opposite. In a 45 second video, they showed the product, I saw someone using it who already knew how to use it and I had no more commitment than clicking "play". In my book, they got it exactly right.

detst 16y ago
A video is great but many people aren't going to bother with it if they aren't otherwise interested. "A Better Way to Think" means nothing to me and is the only other thing to grab my interest. I would have clicked away in about 2 seconds if I didn't come across this on HN. EDIT: Why not something like "Your Brain. Organized. Everywhere." for a headline? It doesn't seem to be "a better way to think" but a way to "organize things the way you naturally think" [from the video]. I can definitely see myself using this and almost passed it up.
- jessep 16y ago
  Oh, I like these suggestions. Yeah, tagline should change. Perhaps we'll use "Organize things the way you naturally think". Need to put more thought into this.
- jessep 16y ago
  So, we decided on "Organize your brain." Simple but also seems to get the point across.
ptn 16y ago
I live in a country with one of the slowest Internet connections out there, I'd really rather read a 2-line paragraph description than watch a 45-sec video. Besides, YouTube is blocked in most offices - like mine.
- guelo 16y ago
  If you live in such a country do you expect free internet services to target you? At my startup a country with horrible internet is a country I do not care about, sorry but there's just too many other people to target and other things to worry about. The sense of entitlement to free services also bugs me.
  - ptn 16y ago
    I know there's stuff out there that I won't get, like Google Voice or anything with SMS notifications, but all I asked was a 2-line description. I wonder where you got "entitlement to free services" from.
- jessep 16y ago
  Point most definitely taken. We're going to put up a few descriptive paragraphs.
  - citizenkeys 16y ago
    Another option would be to just use vimeo instead of youtube. Or better yet, justin.tv, since they are also a yc recipient.
  - cammil 16y ago
    I would suggest, even better would be a really well thought out picture/diagram that tells the story. As they say, a picture is worth a thousand words, and it is far more likely it will be "read".
crocowhile 16y ago
Having a video is a good option but shouldn't be the only one. See how dropbox is doing it.
- jessep 16y ago
  Dropbox.com is pretty much a blank page with a video in the middle and a massive signup button. At the bottom there are links to the blog and whatnot. Is that what you mean? We technically don't have a blog or any additional info yet, so we can't exactly link to that stuff. A few sentences of additional text we can and will do though.
  - crocowhile 16y ago
    I am pretty sure Dropbox used to have a link right under the video saying "If you'd rather read a text than watch a video, click here"
d4nt 16y ago
I rarely watch videos like this; if I'm in a shared office environment I don't want to distract others around me. If I'm at home I'm probably browsing while my family watch TV so again, the noise of the video will be distracting. Without anything on the page to make me think it's worth reaching for the headphones, I'll move on.

detst 16y ago

A video is great but many people aren't going to bother with it if they aren't otherwise interested. "A Better Way to Think" means nothing to me and is the only other thing to grab my interest. I would have clicked away in about 2 seconds if I didn't come across this on HN. EDIT: Why not something like "Your Brain. Organized. Everywhere." for a headline? It doesn't seem to be "a better way to think" but a way to "organize things the way you naturally think" [from the video]. I can definitely see myself using this and almost passed it up.

jessep 16y ago
Oh, I like these suggestions. Yeah, tagline should change. Perhaps we'll use "Organize things the way you naturally think". Need to put more thought into this.
jessep 16y ago
So, we decided on "Organize your brain." Simple but also seems to get the point across.

ptn 16y ago

I live in a country with one of the slowest Internet connections out there, I'd really rather read a 2-line paragraph description than watch a 45-sec video. Besides, YouTube is blocked in most offices - like mine.

guelo 16y ago
If you live in such a country do you expect free internet services to target you? At my startup a country with horrible internet is a country I do not care about, sorry but there's just too many other people to target and other things to worry about. The sense of entitlement to free services also bugs me.
- ptn 16y ago
  I know there's stuff out there that I won't get, like Google Voice or anything with SMS notifications, but all I asked was a 2-line description. I wonder where you got "entitlement to free services" from.
jessep 16y ago
Point most definitely taken. We're going to put up a few descriptive paragraphs.
- citizenkeys 16y ago
  Another option would be to just use vimeo instead of youtube. Or better yet, justin.tv, since they are also a yc recipient.
- cammil 16y ago
  I would suggest, even better would be a really well thought out picture/diagram that tells the story. As they say, a picture is worth a thousand words, and it is far more likely it will be "read".

crocowhile 16y ago

Having a video is a good option but shouldn't be the only one. See how dropbox is doing it.

jessep 16y ago
Dropbox.com is pretty much a blank page with a video in the middle and a massive signup button. At the bottom there are links to the blog and whatnot. Is that what you mean? We technically don't have a blog or any additional info yet, so we can't exactly link to that stuff. A few sentences of additional text we can and will do though.
- crocowhile 16y ago
  I am pretty sure Dropbox used to have a link right under the video saying "If you'd rather read a text than watch a video, click here"

d4nt 16y ago

I rarely watch videos like this; if I'm in a shared office environment I don't want to distract others around me. If I'm at home I'm probably browsing while my family watch TV so again, the noise of the video will be distracting. Without anything on the page to make me think it's worth reaching for the headphones, I'll move on.