In a sense, making a public Twitter post, blog post, and hash-tag movement is leveraging that donation, even more than it's monetary worth, to advance the NAACP

In a sense, making a public Twitter post, blog post, and hash-tag movement is leveraging that donation, even more than it's monetary worth, to advance the NAACP's own incentives. So in that sense, they did indeed take advantage of the donation, not in the first-order monetary sense, but with the resulting publicity and press that probably surpasses the donation's intrinsic value. Pretty good move on there part to be honest. I wonder what would've been the public outcome of them re-donating that amount instead to one of them "Soros-funded" anti-Facebook organizations as a "screw you".