Ideas can indeed be worth a lot, and I'm tired of this macho entrepreneurial culture which tries to disregard their value as a way of motivating better executio

Ideas can indeed be worth a lot, and I'm tired of this macho entrepreneurial culture which tries to disregard their value as a way of motivating better execution. If you have to trick yourself into believing that ideas aren't worth much to properly assess the value of execution, you're just telling yourself one more lie than you really need. As it happens, we live in a time where there are so many (potentially) good ideas that there isn't enough time or talent for us to work on them all. But good startup ideas aren't like dollar bills, where the more you have of them, the less each of them is worth. Nor are they like most goods whose marginal utility decreases with consumption. We call them "ideas" as a way of lumping what they are together, but each is unique and arises from the perception of very different needs/pains/wants in the world. They don't lose value because many other similarly worthy ideas exist.