Primarily, that the original article is presented as a report on a scientific survey, the subjects are called "scientists" (which they may well be) and yet for

Primarily, that the original article is presented as a report on a scientific survey, the subjects are called "scientists" (which they may well be) and yet for the fundamental question of "how many people believe in the paranormal" we're falling back to prime-time line-ups. Which is to say nothing of the idea that the actions of a huge industry must ipso facto be based on correct data. Relying on entertainment media as a litmus of society, or even culture, is a huge discussion, completely off the point.