It took me the longest time before I understood that ad, since the sheep speaks fluent "American". While on pronounciation topics, how does one pronounce "Knut

It took me the longest time before I understood that ad, since the sheep speaks fluent "American". While on pronounciation topics, how does one pronounce "Knuth"? Is the k silent like in "know"? Edit: According to Wikipedia it is kə-NOOTH.