The question that no one in the thread is addressing is Amazon's thirst for growth. By not developing a close to foolproof protocol for detecting and eliminati

The question that no one in the thread is addressing is Amazon's thirst for growth. By not developing a close to foolproof protocol for detecting and eliminating 'spam' (i.e fake products), this incentives the sellers to keep doing what they are doing. I am not saying that this is not an easy problem. It is an incredibly difficult problem, but what has made Amazon super successful in the past, is figuring out incredibly difficult problems. Maybe I am being impatient, but this problem has persisted for quite a long time. Their are ads everywhere. I just speak for myself, but having to spend close to an hour sifting out what is a fake review and what is not, does not encourage trust from me. I would be really interested what the customer retention is like for people who have received fake products.