For as much as Bezos bangs the "Customer Obsession" drum, I'm beginning to doubt any serious product managers have used Amazon in the past few years to actually

For as much as Bezos bangs the "Customer Obsession" drum, I'm beginning to doubt any serious product managers have used Amazon in the past few years to actually buy any simple, everyday items. I've had the following experience for several device categories: (electronics, tools & hardware, 3rd party phone cases, etc) 1) Search Amazon with a description (ie, "Qi wireless charging stand"[0]) 2) Results are full of clearly duplicated products whose only difference is the screen printed brand. Sometimes, the Amazon tag of "Amazon's Choice" or "Best Seller" is applied multiple times on the first page, as a re-brander has taken over a subcategory that is irrelevant (eg, "Sports-Tennis Equipment"). These results also have ads injected and sometimes even totally irrelevant categories, deals, etc injected, further confusing the layout. 3) Look at several products pages and am unable to distinguish the differences or advantages of any. Obviously, most of these products are manufactured in a handful of OEM factories in China. The brands typically do not match the "sold by" section of the product page, either, further confusing me. 4) Scroll down to reviews. These are essentially worthless as they have been gamed to irrelevance. I mostly come down here to see if some angel who genuinely bought the product for their own use decided to write a review, with pictures. Even these can't be trusted now, though. 5) Check a review rating site, such as Fakespot, although I generally don't know what to do regardless of score, besides keep looking. (That is, a good review typically won't instill enough trust to flip me to "Buy it"). 6) Go to Google and search from there. Results are sometimes better, but not always. I'll check several results. 7) Look at the Wirecutter to see if they address the category. Just buy whatever they recommend if so. 8) Go to a specific community for recommendations. This would be a subreddit, looking through a trusted Twitter user, forums, etc. Now, I mostly skip all this, and my default behavior is to not trust anything on Amazon's website, and either start my search elsewhere, or buy whatever is cheapest and save my time. I used to go to Amazon to save time, but now I'd almost prefer going to Walmart and buying whatever option they have. [0] - https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=Qi+wireless+charging+stand https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3...