User Centered Design doesn't have to be BS but mostly is because it's used mostly as a get out of jail card more than as an actual tool. Here is a critique I m

User Centered Design doesn't have to be BS but mostly is because it's used mostly as a get out of jail card more than as an actual tool. Here is a critique I made of UCD back in 2010, https://medium.com/@hello_world/getting-to-the-customer-why-everything-you-think-about-user-centred-design-is-wrong-1c3845092575 https://medium.com/@hello_world/getting-to-the-customer-why-... UCD still have the same issue which is that it requires transcendence between insights and solution which is much less solid than what people suggest. So what I mean with don't buy the BS is don't think that design thinking as a process is going to improve anything for you if you don't have the right people at the right places implementing it and even then it's not actually clear how much value it provides.