3 ms·

Can you dive in a bit deeper... what do you mean with 'Don't buy the BS?' Design Thinking to me essentially is user centered design, I don't think you're sayin

Can you dive in a bit deeper... what do you mean with 'Don't buy the BS?' Design Thinking to me essentially is user centered design, I don't think you're saying UCD is BS. What I'm reading is that without getting buy-in from execs, engineering etc - 'design thinking' is useless. What did you do, so the 'design thinking' piece transcended into execution / desired outcome. Or did you only work on projects where the value of 'design thinking' was already understood, i.e. design was seen as an executive priority. EDIT: typos

ThomPete 8y ago
User Centered Design doesn't have to be BS but mostly is because it's used mostly as a get out of jail card more than as an actual tool. Here is a critique I made of UCD back in 2010, https://medium.com/@hello_world/getting-to-the-customer-why-everything-you-think-about-user-centred-design-is-wrong-1c3845092575 https://medium.com/@hello_world/getting-to-the-customer-why-... UCD still have the same issue which is that it requires transcendence between insights and solution which is much less solid than what people suggest. So what I mean with don't buy the BS is don't think that design thinking as a process is going to improve anything for you if you don't have the right people at the right places implementing it and even then it's not actually clear how much value it provides.