Depends on what you do for a living. If you have an unrelated job/source of income, then yes, your site and your content can purely be a labour of love. It's an

Depends on what you do for a living. If you have an unrelated job/source of income, then yes, your site and your content can purely be a labour of love. It's an ideal aspiration, but it may not be feasible when EVERY Tom, Dick and Harry wants to have a site or produce content because a large proportion of people have poor or no income. It is also the case that not all content is 'free' to produce (except time & energy) like a blogpost. A news site for example needs to pay real money to employ people. Same with another SaaS solution. How will the creators recoup the expenses if they can't charge direct money or show ads? You need an ideal world of universal basic income, healthcare and a reasonable standard of living for all if you want people to abandon all ideas of monetising their activities. Sadly we're very far from that world.