Because it blocks ads by default, everywhere across all platforms. Sure you can use Chrome / Firefox / Safari and install extensions and plugins that do someth

Because it blocks ads by default, everywhere across all platforms. Sure you can use Chrome / Firefox / Safari and install extensions and plugins that do something similar but end users don't want to jump through hoops and play whack a mole with ads. If a browser proactively fights ads for them out of the box, it enriches their lives without them needing any additional technical knowledge.