I took an executive education course a few years ago through Darden which was led by the author of this article, Jeanne Liedtka. She co-wrote a step-by-step gui

I took an executive education course a few years ago through Darden which was led by the author of this article, Jeanne Liedtka. She co-wrote a step-by-step guide called "The Designing for Growth Field Book". I've found it useful.