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I think Google's billions in revenue and profits would beg to differ with you. (ads on google search results are generally highly relevant and get clicked a lot

I think Google's billions in revenue and profits would beg to differ with you. (ads on google search results are generally highly relevant and get clicked a lot) you are right, however, if the people you are generalizing for are HN folks, and websites other than Google.

fauigerzigerk 16y ago
Revenue and relevance is not quite the same. A 1% clickthrough rate would lead to great revenue for all concerned, but it still means I'm annoying 99% of my users (or one user 99% of the time). Of course, not all non-clickers would be terribly annoyed, but many of the clickers might still be annoyed by the distraction even though the ad was relevant enough to click on.