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It's an interesting saga. One of the parts that I hadn't heard before was that not only did the band leader fake all the parts necessary to book the tour, he a
by nkurz 8y ago
It's an interesting saga. One of the parts that I hadn't heard before was that not only did the band leader fake all the parts necessary to book the tour, he also claims to have faked much of the outrage exposing himself as a fake:
But that’s because he had something he was eager to show me - a series of emails that he said he sent out under yet another alias, a Gmail account belonging to “E. Evieknowsit”.
“URGENT: News tip,” the subject line read.
“The musician going by the name Threatin is a total fake. He faked a record label, booking agent, facebook likes, and an online fanbase to book a European tour. ZERO people are coming to the shows and it is clear that his entire operation is fake,” he wrote, including links to all his phoney websites.
“Please don’t let this man fake his way to fame... Please Expose him.”
The first such message he showed me was dated 2 November, a day into the Breaking the World Tour, and a week before the first news reports were published. He says he sent the messages out to a database of reporters’ emails he keeps in a massive Excel spreadsheet on his laptop - to outlets like the Huffington Post, Spin, Consequence of Sound, Rolling Stone, The Guardian, Pitchfork, New York Times, MetalSucks and, yes, the BBC. Although it was unclear if the tips directly resulted in coverage, some of the emails appear to have predated articles.
If true, this is a rather extraordinary level of fake self-promotion. And if it's not true, it's even more remarkable to that he was able to get the BBC to write an article making the claim on his behalf.
- onorton 8y agoI'm curious. Would people giving real news tips use a joking pseudonym like "E. Evieknowsit"?
- CM30 8y agoMakes you wonder how many more people have done this. I know some companies actually faked outrage, like with EA creating a fake protest to promote Dante's Inferno: https://www.engadget.com/2009/06/05/ea-confirms-dantes-inferno-protest-was-staged/ https://www.engadget.com/2009/06/05/ea-confirms-dantes-infer... And hey, given how much attention even bad press can bring, I can definitely see other individuals and companies having done this in the past. Seems like a pretty good growth hack for taking advantage of the Twitter/Reddit/Tumblr outrage culture. Maybe many other 'controversies' were really the same thing.