Ads have been around since literally the beginning of civilization, and it is not so much a business model as it is a fundamental human need. The author comes a

Ads have been around since literally the beginning of civilization, and it is not so much a business model as it is a fundamental human need. The author comes across as naive when he says Netflix makes 5 times as much money as Facebook per user, therefore (clearly) ads don't work well. Why don't you say that healthcare makes 50x that per "user", therefore clearly the Netflix model isn't working? Point being that the ad supported model and the subscription model are fundamentally different at a psychological level. Tim Wu, the guy who coined the term "net neutrality", has written an excellent history of ads: https://www.washingtonpost.com/opinions/the-mania-to-capture-our-eyeballs/2016/10/27/9fbebeb0-8b41-11e6-bff0-d53f592f176e_story.html?noredirect=on&tid=kp_google&utm_term=.f09cfcf75f10 https://www.washingtonpost.com/opinions/the-mania-to-capture...