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Very much agree with this comment. It’s quite likely that the AMP pages received incremental impressions in lower positions, which reduced the overall average p
by le205 8y ago
Very much agree with this comment. It’s quite likely that the AMP pages received incremental impressions in lower positions, which reduced the overall average position but increased clicks.
The screenshot of rankings from another tool (looks like Accuranker) with a few +1 ranking improvements after disabling AMP also seems insignificant. Often this kind of fluctuation is very normal. Without knowing the baseline level of ranking fluctuation, it’s hard to read too much into this.
This is the danger of analysing ‘totals’ without segmentation to better track incrementality.
Any test needs to be properly controlled to form clear conclusions and I don’t see enough rigor here.
I would however commend the article on its advice to avoid simply ‘disabling’ AMP after using it for a period of time. There is cleanup to be done as the article touches on, and I suspect many may not be aware.