I have experienced AMP only from the user perspective and always hated it since day one. Until now I don't really understand where it came from and why people w

I have experienced AMP only from the user perspective and always hated it since day one. Until now I don't really understand where it came from and why people would willingly enable it on their site. The first thing I do when I see it is consider whether to go somewhere else or open the actual underlying link. It already sounds toxic. Instead of loading your page suddenly I load a google wrapper that includes some parts of your page. Doesn't that sound like a red flags for anybody? Does it sound less toxic if I call it "free and open google wrapper build on existing technologies"?