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> Could we have done more conversion rate optimization to our AMP install? Probably yes. There are ways to add CTAs, newsletter signups, etc If I'm reading thi

by soared 8y ago

> Could we have done more conversion rate optimization to our AMP install? Probably yes. There are ways to add CTAs, newsletter signups, etc If I'm reading this correctly they switched from regular pages with CTAs to AMP pages without CTAs. Seemingly this test was designed to fail.