Information Rules is an excellent book going into details of how markets work in information economies where the marginal cost of a product is near-zero. It cov

Information Rules is an excellent book going into details of how markets work in information economies where the marginal cost of a product is near-zero. It covers segmentation, lock-in, network effects, etc. ( http://www.amazon.com/dp/087584863X/ http://www.amazon.com/dp/087584863X/ )