You're right, people are familiar with ideas of optimization and logic gates, which are classical analogues of adiabatic and gate-based quantum computation, res

You're right, people are familiar with ideas of optimization and logic gates, which are classical analogues of adiabatic and gate-based quantum computation, respectively. Measurement based computation is not so intuitive, especially because it relies on large entangled states (where you have a lattice or graph of many qubits selectively entangled with their neighbors), whose behavior is complex.