Massive shifts in TV usage haven’t happened yet. It is increasing or stagnant, even among young people. While some countries show very coy declines in TV usage

Massive shifts in TV usage haven’t happened yet. It is increasing or stagnant, even among young people. While some countries show very coy declines in TV usage among young people (on the order of one or two percent) you have to consider that TV usage only ten years ago was way down compared to today. Multitasking seems to become the predominant usage model. Americans use media on average for twelve hours per day, that wouldn’t be possible if they weren’t using some things at the same time.