Microsoft is always a business not IT. In fact, underlying the whole IT revolution they are the key to transform it to business to the horror of the whole indu

Microsoft is always a business not IT. In fact, underlying the whole IT revolution they are the key to transform it to business to the horror of the whole industry. Software as a business is not a model even for ibm. We have share/guide then and even now you can run Ibm os on pc. Hence the question what is the business model. It is nothing to do with technology. It is as godfather have taught it - nothing personal but business. The article mentioned about azure, here Xbox, guess pc side the old business they do os and oem do hw (vs iphone and mac mode of integrated business down to make apple cpu), rental model ... Hence the question is not about whether it can but how. It is all business to Microsoft and google. A bit different on apple side in the past ... That is why we should be worry. The old embrace, extend and extinct is logical path for all business and empire. Anyway, they are moving and get that here and there like github. But would they worry as a buisness about java and android model. Let us see.