Pick a simple message, stay focused, and compromise (co-opt) your potential opponents. That is, find some people who would naturally take the other side and con

Pick a simple message, stay focused, and compromise (co-opt) your potential opponents. That is, find some people who would naturally take the other side and convince them that your plan is the best. Potential opponents will do much more for your argument than echo-chamber cheerleaders will. In fact, many times you want to shut up the cheerleaders because their enthusiasm and over-the-top rhetoric can easily polarize the undecided. This has been the way of politics for thousands of years. On all kinds of issues. It sounds like Prop 19 failed in all of these areas. I'm not a smoker, but I'm a libertarian, and I was rooting for it. It's a shame it didn't work out the way many folks wanted.