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Push notifications around a pre-defined 'watch list'? Notifications of major stock movements? Showing 'popularity' of a stock? 'Most Popular Under $25'? Gifting

Push notifications around a pre-defined 'watch list'? Notifications of major stock movements? Showing 'popularity' of a stock? 'Most Popular Under $25'? Gifting people free stock for referrals?

dunpeal 8y ago
Right. It would be strange if RobinHood didn't encourage active single-stock trading, since that's how they made their money. If all RobinHood users followed sound "buy diversified ETF and hold" investing advice, my understanding is that they'd go bankrupt.
tomnipotent 8y ago
I had a good laugh at this. I expect a certain level of professionalism from financial businesses, and this sort of fluff marketing / gamification makes my skin crawl... mostly because it tells you about the rest of the maturity of the organization if the product and marketing team is sending out this kind of amateur crap.
- ryandrake 8y ago
  Just wait for really fun stuff, like the huge "Buy Stock" button with a tiny "Maybe later..." 8pt link below it. Or "Let us scan your photos and location and have AI generate a TOTALLY LIT suggested portfolio for you!" Or even better: "5 of your friends are currently pumping NVDA! Tap here to write a few naked puts!"
  - tomnipotent 8y ago
    I can't wait until they bring in all the dark patterns from travel sites; "1,213 people currently considering this stock" or "act now; only 6MM shares left!"
    - whatshisface 8y ago
      >1,213 people currently considering this stock If I had browser data from everyone on RobinHood, and was able to track which stocks they were looking at, I might be able to make money front-running.
      - dontparticipate 8y ago
        The HFTs they are likely selling their data to are probably already way ahead of you.
- Androider 8y ago
  You've got it backwards. The output of the product and marketing team is expertly tailored to target the amateur. Don't for a second think they don't know exactly what they're doing.

Push notifications around a pre-defined 'watch list'? Notifications of major stock movements? Showing 'popularity' of a stock? 'Most Popular Under $25'? Gifting people free stock for referrals?

dunpeal 8y ago

Right. It would be strange if RobinHood didn't encourage active single-stock trading, since that's how they made their money. If all RobinHood users followed sound "buy diversified ETF and hold" investing advice, my understanding is that they'd go bankrupt.

tomnipotent 8y ago

I had a good laugh at this. I expect a certain level of professionalism from financial businesses, and this sort of fluff marketing / gamification makes my skin crawl... mostly because it tells you about the rest of the maturity of the organization if the product and marketing team is sending out this kind of amateur crap.

ryandrake 8y ago
Just wait for really fun stuff, like the huge "Buy Stock" button with a tiny "Maybe later..." 8pt link below it. Or "Let us scan your photos and location and have AI generate a TOTALLY LIT suggested portfolio for you!" Or even better: "5 of your friends are currently pumping NVDA! Tap here to write a few naked puts!"
- tomnipotent 8y ago
  I can't wait until they bring in all the dark patterns from travel sites; "1,213 people currently considering this stock" or "act now; only 6MM shares left!"
  - whatshisface 8y ago
    >1,213 people currently considering this stock If I had browser data from everyone on RobinHood, and was able to track which stocks they were looking at, I might be able to make money front-running.
    - dontparticipate 8y ago
      The HFTs they are likely selling their data to are probably already way ahead of you.
Androider 8y ago
You've got it backwards. The output of the product and marketing team is expertly tailored to target the amateur. Don't for a second think they don't know exactly what they're doing.