> We also know that Omvlee decided to monetize his product almost immediately. This wasn’t part of a larger revenue strategy; as a student, Omvlee was living a

> We also know that Omvlee decided to monetize his product almost immediately. This wasn’t part of a larger revenue strategy; as a student, Omvlee was living a humble lifestyle and needed the [f]unds ... An interesting case of something that was clearly started as a "lifestyle business", but then managed to grow quite organically, with no real need for 'institutional' involvement.