As many companies have discovered, it's better to cannibalize your own market share with your own new cheaper product than let other companies eat your market s

As many companies have discovered, it's better to cannibalize your own market share with your own new cheaper product than let other companies eat your market share. https://www.youtube.com/watch?v=qDrMAzCHFUU&t=4m28s https://www.youtube.com/watch?v=qDrMAzCHFUU&t=4m28s