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Let me un-editorialise the title a bit: "How Sketch Took on Adobe by Making a Faster, Leaner, Cheaper Image Editor, which is kind-of-useful for a very specific
by rawTruthHurts 8y ago
Let me un-editorialise the title a bit:
"How Sketch Took on Adobe by Making a Faster, Leaner, Cheaper Image Editor, which is kind-of-useful for a very specific field -as long as it works properly- and leaving Adobe pretty much to be the standard for everything else (but catching up, see XD)"
- pjmlp 8y agoAnd constrained to the few souls that use macOS for doing design. Which outside SV and first world countries isn't quite true. Might still be enough for Sketch to keep an healthy business but hardly enough to actually hit Adobe's business line.
- mattkevan 8y agoAffinity is more of a threat to Adobe than Sketch. At work only the design and video teams have Adobe licences as they're so expensive, even though image editing is a common task throughout the business. When I showed Finance that volume licensing fees for Affinity were less than £20/year for both Photo and Designer, they immediately got licences for the whole company.
- stupidbird 8y agoMost professional designers are still using Macs.
- pjmlp 8y agoSo the countries where Apple doesn't have a presence don't have professional designers?
- jinglebells 8y agoWhat countries are they?
- pjmlp 8y agoLots of countries where earning at least 500 euros per month is a dream come true. Where getting a mac mini might mean an imported device from somewhere else, and three to four months salary. We are on HN, you can easily find them.
- stupidbird 8y agoThe bulk of the design industry is in wealthy countries with an Apple presence. But yes, there are professional designers who don't use Apple products. They're just not the majority in a global sense, but I'm sure they're the majority in some locales. Hell, there are still designers out there who don't even use a computer. I'm not sure why this took such a pointed turn.