I think you answered your own question - it's not targeting power users. IMO it's targeting a few groups: - Grandpa who wants to see all the family photos and

I think you answered your own question - it's not targeting power users. IMO it's targeting a few groups: - Grandpa who wants to see all the family photos and is not completely behind technically - Grandpa's kids who are tired of being tech support for him and also probably have lots of photos they would happily store with Google - Generally, people 30-50 who want simple "just works" tech and probably will use the hotel discounts