As a kid I did get an imposing/pretentious vibe out of many of these logos and some others. Apple Garamond comes to mind as one that felt cold and unfriendly, l

As a kid I did get an imposing/pretentious vibe out of many of these logos and some others. Apple Garamond comes to mind as one that felt cold and unfriendly, like Apple were saying "Mac users are better and that's just how it is, chap." I do not think the new ones are great, and they definitely lack distinction, but they also leave little to complain about. Brands that have ceased trying to say anything about themselves or their products.