> here's why Slightly OT, but 2018 seems to the year that "here's why" became the go-to clickbait hook. It's interesting how clickbait terms have a shelf-life

> here's why Slightly OT, but 2018 seems to the year that "here's why" became the go-to clickbait hook. It's interesting how clickbait terms have a shelf-life. When overused, saturation sets in and the terms fall out of favor, new ones emerge to take their place. "Here's why" is of course redundant. If you remove it from the title, nothing changes. It's already well understood that an article will explore the reasons behind any statements made in the title. And that concludes my comment, apart from this last sentence explaining the conclusion.