Well that's true sometimes but it depends on the store. Instacart actually matches in-store prices in certain stores. In the app these stores are noted as havin

Well that's true sometimes but it depends on the store. Instacart actually matches in-store prices in certain stores. In the app these stores are noted as having "everyday store prices." If there's a markup it will say "view pricing policy" instead. Their Whole Foods deal delivered everyday store prices so that's why I didn't list this as a difference. In SF Costco and Safeway have markups but for example Bi-Rite, Rainbow, Smart & Final and Mollie Stone's do not. I know Instacart used to mark up everything and people hated it. So they've taken to hiding the cost somehow.. Maybe they're asking the smaller stores to take it out of their margins, and they just can't get Safeway & Costco to do it. Maybe they're tricking customers into paying a 10% markup with their "service fee". That fee reportedly does not get passed on to the workers and is optional but most customers probably don't realize this. Amazon doesn't have as much of a cost problem here because they have the Prime membership fee, plus economies of scale.