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It sounds like they've got a plan up their sleeves for their own grocery delivery system.
by fbelzile 8y ago
It sounds like they've got a plan up their sleeves for their own grocery delivery system.
- tptacek 8y agoAt least in Chicago, you can already order from Whole Foods on Prime Now.
- reaperducer 8y agoYeah, lots of other cities, too. I think Amazon was just waiting for its contract with Instacart to run out before it gave it the formal heave-ho.
- turdnagel 8y agoThe article states that their contract was not up, and Amazon most likely paid Instacart to end the contract early.
- r00fus 8y agoPrime Fresh relies heavily on Whole Foods where I live.
- fbelzile 8y agoAh, as a Canadian not living in a major city, I didn't know this existed.
- belltaco 8y agoThere are 3 services in my area. Amazon Fresh: This was their pre-acquisition play and has a lot of items not sourced from Whole Foods, and some items that are, but you won't find items like Whole Foods store made sandwiches. Prime Now - Amazon: This is more like extremely fast(1 to 2 hours) shipping for a very limited set of Amazon.com items. Has a few fresh grocery items but the range is quite limited. Prime Now - Whole Foods: You can only order items that are present at a central Whole Foods location. Directly competes with Instacart
- abalone 8y agoThere is absolutely nothing in the article suggesting that Instacart is developing their own supply chain. They are focused on partnering with retailers to provide this soon-to-be-standard delivery amenity. They are differentiating themselves from Postmates in this respect. Instacart's positioning is as a trusted partner who won't try to compete with a grocer and eat away at their most profitable categories.
- hn_throwaway_99 8y agoI think the parent comment was sarcastically implying that of course Whole Foods is going to deliver their own groceries now that they are part of Amazon.
- empath75 8y agoPretty much every grocery chain is going to end up building this service themselves eventually.