I haven't been following the lead-up to this announcement, but it seems to have involved much less fanfare and public drama than Amazon's HQ2 decision did. Bezo

I haven't been following the lead-up to this announcement, but it seems to have involved much less fanfare and public drama than Amazon's HQ2 decision did. Bezos insists on squeezing every last drop out of a negotiation (see also: Amazon de-listing hard copies of books while the ebook negotiations are ongoing), so is Apple less malevolent or do they just enjoy more inherent leverage than Amazon does?