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While there is some work for iOS/Swift-only dev, most of it doesn't occur in a vacuum. The itch the market really wants scratched is a one-stop-shop where they

While there is some work for iOS/Swift-only dev, most of it doesn't occur in a vacuum. The itch the market really wants scratched is a one-stop-shop where they can get both mobile, web, and support services at once. Consider pitching your services that way. The contracts are bigger in scope and longer-term (because there's more to do, more moving parts, and fewer people to share it with). The number of people who can do full-stack web, plus iOS, with experience in both, is a small minority of both communities. Throw in Android and server/devOps and the set gets even smaller. Throw in experience in what's hot right now, AI and ML, and you're in purple squirrel territory. While people are always looking for that purple squirrel, they don't always pay as well as companies looking for specialists in just a subset of that menagerie.

jamil7 8y ago
This makes sense thanks, so offering a wider array of services is potentially a better strategy, given my background and experience. I imagine being able to build the API/backend layer, web and mobile client is desirable to some and you're right in that it would give one longer running contracts with a lot more work. So to reiterate your points, study more mobile, leverage existing skillset and throw in some AI/ML. I guess this is the broad vs narrow topic. How important is it to have finished apps in the respective app stores? I have years worth of web work to display, most of it still in production but nothing concrete for mobile.