There are different kinds of donation matching. I think the kind that stores do where they advertise it or products that advertise it are doing it for positive

There are different kinds of donation matching. I think the kind that stores do where they advertise it or products that advertise it are doing it for positive publicity (especially if the "charity" they are donating to is just some "BigCorp Foundation" that they themselves set up). But if it is something like an npr pledge drive where they say "for the next hour all pledges will be matched"or like this then I don't look at it so cynically.