What type of award is valued is very person-dependent. Some people thrive on non-cash awards (like medals and award ceremonies), some like recognition from abo

What type of award is valued is very person-dependent. Some people thrive on non-cash awards (like medals and award ceremonies), some like recognition from above, others care more for money. It's very easy (even expected) for a large organization to guess wrong in a particular case. So that anecdote is not really data.