The problem with that is Apple is a consumer-facing company, and one that targets a subset of early-adopters in VALS known as "experiencers." This specific psy

The problem with that is Apple is a consumer-facing company, and one that targets a subset of early-adopters in VALS known as "experiencers." This specific psychographic is well known for spending money on products with social cache. This social value is partially driven through the "wow" factor of Apple's secretive product release cycle, meaning that developers who don't like it can go lump it and head over to developing for Microsoft or Google's platforms. When you say they sacrifice "users," you're right, but those users aren't priority #1. EDIT: Parent comment was deleted. Was about how inconsistent product release cycles and roadmaps degrade user experience.