I think they are doing a pretty amazing job of controlling prices and inventory considering the recent craziness of the GPU market. They apparently sold all the

I think they are doing a pretty amazing job of controlling prices and inventory considering the recent craziness of the GPU market. They apparently sold all they could make at very high prices until a few months ago, and since then they seem to be trickling out their supply before releasing new mid range cards. I believe they have contractual agreements with card makers mandating price floors, and this seems to be working; two year old mid range GPUs are still selling at or above launch MSRP.[1] The only cheaper deal is used (probably mining) hardware on ebay, still closing for %60-%75 of new launch price.[2] If there is really a glut, it sure isn’t reflected in consumer prices. Maybe the new big GPUs can use whatever production capacity isn’t needed yet for mid range products, and make up for lower volume with higher margins. It seems like AMD can’t really compete on efficiency right now – just price and raw performance up to whatever power limit consumers will tolerate (e.g. RTX2070 mostly outperforms Vega 64 with almost half TDP) so they can’t really compete on the high end. As far as I can work out Nvidia earnings aren't falling on low volume (yet); Q3 2018 earnings were up %2.[3] [1] https://en.wikipedia.org/wiki/List_of_Nvidia_graphics_processing_units#GeForce_10_series https://en.wikipedia.org/wiki/List_of_Nvidia_graphics_proces... [2] https://www.ebay.com/sch/i.html?_from=R40&_nkw=gtx+1060&_sacat=0&LH_ItemCondition=3000&rt=nc&LH_Sold=1&LH_Complete=1 https://www.ebay.com/sch/i.html?_from=R40&_nkw=gtx+1060&_sac... [3] https://nvidianews.nvidia.com/news/nvidia-announces-financial-results-for-third-quarter-fiscal-2019 https://nvidianews.nvidia.com/news/nvidia-announces-financia...